Timeline
june-july 2022 (6 weeks)
My Role
Ux researcher
UX designer
Tools
FIGMA
adobe illustrator
miro
THE CHALLENGE
Abundance of distrust and reluctance to let AliExpress become an avenue for users to conduct E-Commerce
due to the lack of distrust and apprehension with aliexpress, the site sees very little engagement and retention in users utilizing the site.
THE SOLUTION
A visual overhaul, a new logo and branding guidelines
By developing the community aspect feature to the snkrs app, we allowed for the opportunity of growth in both revenue and target audience. in addition, we added the authentication add-in to foster accountability and reduce the impact of descrepencies
COMPETITIVE ANALYSIS
with the information gathered, we moved on to market research. in this step we created a persona that reflected our target demographic, we took into account different wants and desires in the appplication and how to find a commonality. Through our personas we came to the following realizations:
the second stage of our research brought us to creating a task flow which represents several paths a user might take navigating the new feature of the app. before a user can post a nike product, it must first become approved through our authentication feature. this maintains the integrity of the nike brand and also verifies user content
I analyzed (3?) of the most popular apps revolving around e-commerce. in addition and based on my previous experience using it while living in China, i looked at Taobao. i discovered that all of them had strong visuals and encouraged a level of transparency and detail in the products being sold
Regarding changes from mid-fidelity, we did away with the inbox and setting icon in the upper right corner and replaced it with a search and hamburger menu. We also added the following icons to the footer. From left to right they are:
We also enhanced the Upload Photos screen to ensure optimal authentication of shoes being uploaded to the user’s profile. NIKE would then confirm or deny the SKU and tag of the products in their database. By incorporating this feature we cut down the chances for bots and unauthenticated accounts being used on our application, a big problem that we saw in our competitors.
the speed of the application was desired to keep up without lagging
Validity of the applications contents was paramount and consistent
How simple and consistent it is to reach people and gather followers to expand relavency in the community was needed
being able to keep up with ever-evolving trends without doubt was seen as a hesitancy towards applications
